NAM- Blog: Channel Portal News

New Look! Same Great Products

Written by Kitchen Brains | Jan 27, 2026 1:19:24 PM

In 2026, all product labels will transition to the unified Kitchen Brains brand. This consolidation simplifies our portfolio, reduces customer confusion, and makes it easier for you to present and support our solutions. While the FAST brand has strong recognition, bringing everything under Kitchen Brains strengthens clarity and consistency for both partners and customers—ultimately delivering a clearer, more reliable experience across every touchpoint. We appreciate your ongoing support as we implement these updates.

Clear, Modern, and Unified Brand Experience

All products—legacy and touchscreen—will transition to a modern, unified label design and be organized under a simple brand hierarchy. This gives your catalogs, websites, and materials a more cohesive product lineup that’s easier to explain and easier for customers to recognize and understand at a glance.

Brand Transition Plan

The first products to adopt the updated labels include the following.  Remaining products will update throughout the year, excluding private label.

Meridian
ZAP
VC210
Modularm

Channel Partner Resources

New images are available in the Product Resources section, and the Digital Product Catalog Spreadsheet can be used to update online listings.

To support customer recognition and SEO during the transition, we recommend adding (formerly the FAST brand) to product descriptions. This preserves search visibility and helps customers easily locate familiar products.